Overview
Senseloop is a Norwegian company that uses drones to provide accurate and actionable data using efficient and sustainable technology.
As a designer for Senseloop, a cutting-edge drone service provider, our mission was to redefine their digital presence and establish a brand identity that resonated with their innovative offerings. The challenge encompassed creating a responsive website, crafting a cohesive branding strategy, designing engaging illustrations, and conducting comprehensive user research.
My contributions
— Web design
— User experience design
— Product strategy
— Branding
Strategy
Our journey commenced by diving deep into the core of Senseloop's values and mission. Through collaborative workshops and strategic discussions, we formulated a brand strategy that encapsulated their commitment to precision, reliability, and technological advancement. This strategy served as the guiding principle for all design decisions.
To ensure an optimal user experience, we embarked on a journey to create a responsive website that seamlessly adapted to various devices. Leveraging the latest design principles, we prioritized intuitive navigation, compelling visuals, and a cohesive layout that conveyed Senseloop's commitment to technological excellence.
Process
Understanding the power of visuals in storytelling, we crafted engaging illustrations that showcased the complexity of drone technology and conveyed the sense of empowerment and innovation associated with Senseloop's services. These illustrations became a visual language, fostering a deeper connection with the audience.
A cornerstone of our design process was a thorough understanding of Senseloop's target audience. We gained valuable insights into user preferences, pain points, and expectations through user research. This data-driven approach enabled us to tailor the website and branding to meet the specific needs of Senseloop's diverse clientele.
Outcome
The culmination of these efforts resulted in a transformative digital presence for Senseloop. The responsive website assembled increased user engagement and reduced bounce rates, indicative of a more seamless user experience. The cohesive branding strategy contributed to heightened brand recognition, positioning Senseloop as a leader in the drone service industry. Our strategic design decisions also attracted acclaimed companies in Norway, establishing Senseloop as a preferred partner and service provider in the drone technology sector.
As a designer leading this project, witnessing the evolution of Senseloop's online identity was immensely fulfilling. By seamlessly integrating branding, responsive design, bespoke illustrations, and user-centric strategies, we met and exceeded the client's expectations, positioning Senseloop for sustained success in the competitive drone service landscape.
Igor is a very talented designer. Impressive, detailed, thorough and cordial. Amazing to work with and professional. He completed all tasks in a timely manner and kept me in the loop during the process. He went above and beyond! Full score - you won't find a better value for money easily.
Roger Gildseth
Co-founder, Senseloop
