Overview
Lockstep Media brings brands to life online with digital marketing services and technologies, web design, and web development.
As the web designer behind the transformation of Lockstep Marketing Agency's digital presence, I embarked on a mission to revamp their website and branding. Initially specializing in PPC marketing, Lockstep expanded its service offerings to include SEO, web development, social media management, and content marketing.
My contributions
— Web design
— User experience design
— Product strategy
— Branding
Challenges
I focused on creating a responsive website with a fresh brand identity that accurately reflected Lockstep's evolved capabilities. The redesign incorporated engaging marketing landing pages, providing a seamless user experience. The new branding aimed to position Lockstep as a full-stack marketing agency with expertise in SEO, web development, social media management, and content marketing.
My role extended beyond aesthetics, involving leading user research to understand the target audience and tailor the design to their preferences. I provided a clear design direction aligned with Lockstep's new service offerings, ensuring a cohesive representation of their expanded skill set.
Goal
The project's central objective was redesigning Lockstep's website to showcase its enhanced team capabilities. The focus was on creating a visual identity that communicated proficiency in SEO, web development, social media management, and content marketing, positioning Lockstep as a comprehensive marketing solution.
Outcome
The impact of the redesigned website was transformative. Lockstep Marketing Agency attracted a larger clientele and experienced a remarkable 10x increase in revenue. The revamped digital presence effectively communicated the agency's expanded services, establishing credibility and driving substantial business growth.
As the web designer leading this project, witnessing Lockstep's success story was immensely gratifying. This case study illustrates strategic web design's pivotal role in elevating a marketing agency's visibility and driving significant business expansion.
Igor has professionally completed his work on time and absolutely according to our specifications. He has translated our wishes into a design proposal which we could accept on the first try and with minimal alterations. Changes and adaptations were promptly completed without issue. I am completely satisfied with his work and will work with him again in the future.
Alex Tkacovs
Founder, Lockstep
